IRIS VON ARNIM
IRIS VON ARNIM is a German luxury knitwear brand with its creative base in Hamburg, named after its founder Iris von Arnim. It is best known for cashmere sweaters, cardigans, jackets and coats.
| Founder | Iris von Arnim |
|---|---|
| Creative base | Hamburg, Germany |
| First store | Hamburg, 1976 |
| Specialism | Cashmere knitwear |
| Reach | More than 60 countries |
| Website | irisvonarnim.com |
What is IRIS VON ARNIM?
IRIS VON ARNIM is a luxury fashion house specialising in cashmere and fine knitwear. The company is named after its founder, Iris von Arnim, who was born in Silesia in 1945, and its creative heart is in Hamburg.
History
Iris von Arnim moved to Hamburg and opened her first store there in 1976. Her early sweaters were knitted by women working from home, and first orders from fashion retailers such as Eickhoff and Maendler established the brand. A showroom in Düsseldorf followed in the 1990s, the first island store opened on Sylt in 1998, and later stores opened in Munich in 2012 and Vienna in 2023.
Products and positioning
The core of the collection is cashmere knitwear:
- Sweaters, cardigans, jackets and coats
- Trousers, silk and leather pieces
- Accessories including scarves, hats, gloves, bags and belts
- A men's line, UOMO, and pieces for children
Distribution
The brand combines its own stores with wholesale to fashion retailers, a channel used from its earliest days. An online shop launched in 2013, and the collections reach customers in more than 60 countries.
Why it matters
IRIS VON ARNIM is one of the best-known German names in luxury cashmere and an example of a founder-led knitwear house built over several decades.
Frequently asked questions
Who is behind IRIS VON ARNIM?
The brand was founded by and is named after Iris von Arnim, who opened her first store in Hamburg in 1976.
What is IRIS VON ARNIM known for?
It is known for luxury cashmere knitwear, including sweaters, cardigans, jackets and coats.