Porsche Design
Porsche · Germany
Porsche Design is a German luxury lifestyle brand founded in 1972 by Ferdinand Alexander Porsche, the designer of the original Porsche 911. Headquartered in Ludwigsburg, it makes apparel, luggage, accessories, watches and eyewear.
| Founded | 1972, Stuttgart |
|---|---|
| Founder | Ferdinand Alexander Porsche |
| Headquarters | Ludwigsburg, Germany |
| Legal entity | Porsche Lifestyle GmbH & Co. KG |
| First product | P'6510 chronograph |
| Website | porsche-design.com |
What is Porsche Design?
Porsche Design is a German lifestyle brand founded in 1972 as a design studio in Stuttgart by Ferdinand Alexander Porsche, the designer of the original Porsche 911. Today it operates as Porsche Lifestyle GmbH & Co. KG, headquartered in Ludwigsburg, and is part of the Porsche group.
History
In 1974 the studio moved to Zell am See in Austria. Its first product, the P'6510 of 1972, is described as the world's first black chronograph. Porsche AG formed the current company in 2003 as a majority-owned subsidiary.
Products and positioning
The portfolio is organised into lines spanning:
- Fashion and sportswear
- Luggage and accessories
- Timepieces and eyewear
- Home goods and electronics
Notable designs include the P'8479 sunglasses, famously worn by Yoko Ono.
Licensing and partnerships
Porsche Design has worked extensively with partners, including adidas on Porsche Design Sport from 2014, as well as BlackBerry, Huawei, Acer and LaCie on co-branded technology products.
Why it matters
Porsche Design is a long-standing example of an automotive name extended into luxury fashion and accessories, built on a functional design philosophy rather than on logos alone.
Frequently asked questions
Who founded Porsche Design?
Porsche Design was founded in 1972 by Ferdinand Alexander Porsche, the designer of the original Porsche 911.
What does Porsche Design sell?
Porsche Design sells fashion, luggage, accessories, watches, eyewear, home goods and electronics.