PHILIPP PLEIN
Plein Group · Germany
PHILIPP PLEIN is a luxury fashion brand founded by German designer Philipp Plein in Munich in 1998, now headquartered in Lugano, Switzerland. It makes menswear, womenswear, footwear and accessories with a bold, embellished aesthetic.
| Founded | 1998, Munich |
|---|---|
| Founder | Philipp Plein |
| Headquarters | Lugano, Switzerland |
| Group | Plein Group |
| First store | Monte Carlo, 2009 |
| Website | philipp-plein.com |
What is PHILIPP PLEIN?
PHILIPP PLEIN is the flagship label of the Plein Group, led by its founder Philipp Plein, who serves as CEO and head designer of the group's brands. The holding company is based in Lugano, Switzerland.
History
Philipp Plein founded the business in Munich, Germany, in 1998, the year the trademark was registered. His early collections were built around embroidered vintage military jackets. The first boutique opened in Monte Carlo in 2009, followed by stores in cities including Milan, Paris, London, New York, Los Angeles, Dubai and Hong Kong.
Products and positioning
The brand operates in luxury ready-to-wear, couture and footwear, with a deliberately bold, embellished aesthetic. The group has extended into further labels:
- Plein Sport, founded in 2016
- Billionaire, in which a majority stake was acquired in 2016
- Plein Golf, launched in 2021
Collaborations have included a 2022 sneaker collection with Snoop Dogg.
Why it matters
PHILIPP PLEIN is a prominent example of a founder-owned luxury group built outside the traditional conglomerates, combining a strong personal brand with an own-retail network and multiple sister labels.
Frequently asked questions
Where is Philipp Plein from?
The brand was founded in Munich, Germany, in 1998 and is now headquartered in Lugano, Switzerland.
Who founded Philipp Plein?
German designer Philipp Plein founded the brand and leads the Plein Group as CEO and head designer.