14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Melvin & Hamilton

Germany

Melvin & Hamilton is a family-owned German shoe brand founded in Heidelberg in 1988 by Rajab Choukair. It makes leather shoes for men and women, plus leather bags and accessories.

Facts
Founded1988, Heidelberg
FounderRajab Choukair
DesignersKarim and Olivier Choukair
AwardSchuhkurier Best Brand / Manufacturer 2018
Websitemelvin-hamilton.com
Segment
Premium
Categories
FootwearBagsAccessories
Sales channels
E-commerceWholesale

What is Melvin & Hamilton?

Melvin & Hamilton is a leather footwear label born in Heidelberg, Germany, in 1988 under the vision of Rajab Choukair, who wanted to create his own shoe brand. It remains family owned and run.

History

The brand started with men's shoes such as derbies and oxfords. Rajab's sons, Karim and Olivier Choukair, joined the business in the 1990s and still design the collections. Early production was with specialised workshops in Turkey and later in India. In 2018 the German trade magazine Schuhkurier named it Best Brand / Manufacturer.

Products and positioning

Today Melvin & Hamilton offers women's and men's shoes, leather bags and accessories including belts, wallets and shoe care. The company emphasises vegetable-tanned leathers, water-based dyes and audited tanneries, positioning itself in the premium segment for characterful, hand-finished leather.

  • Men's and women's leather shoes
  • Leather bags
  • Belts, wallets and shoe care

Distribution

Its design studio is in Heidelberg, with a small team in Paris. The brand sells through its own online shops and selected retailers across Europe.

Why it matters

Melvin & Hamilton shows how a second-generation family business can build a recognisable European shoe brand around leather craft and responsible tanning.

Frequently asked questions

Where is Melvin & Hamilton from?

Melvin & Hamilton is a German shoe brand founded in Heidelberg in 1988.

Who founded Melvin & Hamilton?

Rajab Choukair founded the brand; his sons Karim and Olivier Choukair design the collections.

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