14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

POLOLO

Germany

POLOLO is a Berlin-based children's shoe brand that has made shoes since 2003. It specialises in barefoot shoes and slippers made from chrome-free, vegetable-tanned leather and other natural or recycled materials.

Facts
Making shoes since2003
CompanyPrimeri GmbH
HeadquartersBerlin, Germany
ProductionSpain and Portugal
AwardGreen Product Award 2020
Websitepololo.com
Segment
Premium
Categories
FootwearChildrenswearAccessories
Sales channels
E-commerceWholesale

What is POLOLO?

POLOLO is a German footwear brand operated by Primeri GmbH in Berlin. The company has been making children's shoes since 2003 and is best known for barefoot designs that allow natural foot movement.

Products and positioning

The range covers barefoot house shoes, first walkers, barefoot children's shoes, low shoes and sneakers, and summer and winter styles. POLOLO has extended into barefoot shoes for adults as well as children's and adult clothing and accessories such as insoles, laces and baby booties.

Materials and production

Material choice is central to the brand:

  • Chrome-free, vegetable-tanned natural leather, largely IVN certified
  • Organic wool for lined shoes
  • Vegan options in cactus leather, SEAQUAL yarn from recycled marine plastic and organic cotton

Shoes are made with a long-standing partner in Spain and, since 2023, also in Portugal. The cactus leather line received a Green Product Award in 2020.

Distribution

POLOLO sells through its own online shop, partner stores and a B2B offer, shipping in plastic-free packaging.

Why it matters

POLOLO was an early mover in the barefoot shoe category for children, which has grown into a distinct niche in European footwear.

Frequently asked questions

Where is POLOLO from?

POLOLO is a German brand run by Primeri GmbH in Berlin, making children's shoes since 2003.

What does POLOLO make?

POLOLO makes barefoot shoes and house shoes for children and adults, mainly from chrome-free, vegetable-tanned leather.

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