14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

MONACO DUCKS

Germany

MONACO DUCKS is a Munich footwear brand that makes sneakers from loden, a densely felted Bavarian wool. Its shoes are handmade by a family-run workshop in the Marche region of Italy.

Facts
Home cityMunich, Germany
MaterialBavarian loden wool
ProductionFamily workshop near Fermo, Italy
ProductsSneakers, bags
Websitemonacoducks.com
Segment
Premium
Categories
FootwearBags
Sales channels
E-commerceWholesale

What is MONACO DUCKS?

MONACO DUCKS is a German sneaker label from Munich. It was started by two friends, Carl and Julian, who studied in London and Milan before leaving their jobs to build a brand around a material with deep roots in Munich: loden.

Products and positioning

The brand uses loden, a densely felted, water-repellent wool with about 500 years of use in the Alpine region, as the base material for its products. The founders stress that they are not an Oktoberfest label but a modern take on local heritage. The range includes:

  • Loden sneakers such as the Sneaker Max and MOD.1
  • Men's and women's styles
  • Bags and accessories

The loden comes from Germany's oldest textile factory in Bavaria, while the shoes are made by a small family workshop in the hills around Fermo, in Italy's Marche region. Italian leather is used for details.

Distribution

MONACO DUCKS sells through its own online shop and through independent retailers in Germany, Austria, northern Italy, France and England.

Why it matters

The brand shows how a regional textile can be repositioned for a younger, international audience through a familiar product like the sneaker.

Frequently asked questions

Where is MONACO DUCKS from?

MONACO DUCKS is a Munich brand; its sneakers are handmade in the Marche region of Italy.

What are MONACO DUCKS sneakers made of?

They are made from densely felted Bavarian loden wool, with Italian leather details.

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