14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

PRIME SHOES

Germany

PRIME SHOES is a German footwear brand known for Goodyear welted shoes. It sells lace-ups, boots, sneakers and shoe care accessories through its online shop and has operated its own stores.

Facts
CountryGermany
BaseGreifenberg am Ammersee
ConstructionGoodyear welted
Sister labelHamlet Men
Websiteprime-shoes.com
Segment
Premium
Categories
FootwearAccessories
Sales channels
E-commerceOwn stores

What is PRIME SHOES?

PRIME SHOES is a German shoe brand built around welted construction, known in German as rahmengenäht. The company is based in Greifenberg am Ammersee in Bavaria and also runs the Hamlet Men label. Its own brand message is that PRIME SHOES stands for movement.

Products and positioning

The range combines classic welted styles with more casual footwear, including a Flexible Goodyear welted collection designed for comfort. Products include:

  • Lace-up shoes
  • Half boots, monk shoes and Chelsea boots
  • Sneakers and fashion styles
  • Belts, shoe brushes and polish

Distribution

The brand sells through its own online shop, supported by a service hotline. It has also operated its own stores in Munich, on Residenzstrasse, and in Vienna, which were dedicated to its welted footwear.

Why it matters

PRIME SHOES is an example of a German speaking market brand that has made the Goodyear welt, traditionally associated with formal shoes, the basis of a wider range that extends into boots and sneakers, sold mainly direct to customers.

Frequently asked questions

Where is PRIME SHOES from?

PRIME SHOES is a German brand based in Greifenberg am Ammersee in Bavaria.

What is PRIME SHOES known for?

It is known for Goodyear welted shoes, including lace-ups, Chelsea and monk boots, as well as sneakers.

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