14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Grand Step Shoes

Germany

Grand Step Shoes is a German footwear brand from the shoemaking town of Pirmasens. Founded in 1993 as a family business, it makes shoes from natural materials such as organic cotton, hemp and natural rubber.

Facts
BrandGrand Step Shoes
CountryGermany
Based inPirmasens
Founded1993
MaterialsOrganic cotton, hemp, natural rubber, recycled components
Websitegrandstep.de
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerce

What is Grand Step Shoes?

Grand Step Shoes is a German footwear brand based in Pirmasens, a town long associated with shoe production in the Palatinate region. The company was founded in 1993 as a family business and has built its identity around shoes from sustainable production.

Products and materials

The brand combines natural materials with modern recycled components. Organic cotton, hemp and natural rubber are central to its shoes, and recycled parts are used where they improve durability or function. This puts the label in the niche of sustainable and eco-conscious footwear, where material choice is a primary selling point alongside design and comfort.

Distribution

Grand Step Shoes reaches customers through specialist retailers rather than its own large store network. Its shoes are listed by eco-focused marketplaces and outdoor and lifestyle shops such as Cosh, Manufactum and Bergfreunde, which carry styles including the Taylor sneaker. These partners suit a brand whose appeal rests on materials and responsible production.

Why it matters

Grand Step Shoes is an example of a long-established family company in a traditional German shoemaking centre that has repositioned itself around natural and recycled materials and sells mainly through retailers that share that outlook.

Frequently asked questions

Where is Grand Step Shoes from?

Grand Step Shoes is a German brand based in Pirmasens.

What are Grand Step shoes made of?

They combine natural materials such as organic cotton, hemp and natural rubber with modern recycled components.

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