14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

satch

FOND OF · Germany

satch is a German school backpack brand owned by FOND OF. Its ergonomic backpacks are made from textiles of recycled PET bottles and target pupils from fifth grade upwards.

Facts
Parent companyFOND OF GmbH
CountryGermany
MaterialRecycled PET textiles
Fair Wear member since2016
Websitesatch.com
Segment
Mid-market
Categories
BagsChildrenswear
Sales channels
WholesaleE-commerce

What is satch?

satch is a German brand of school backpacks belonging to FOND OF GmbH. Its products are designed for children from fifth grade upwards and combine the ergonomics of trekking backpacks with the practical needs of school.

Products and positioning

The range is built around school backpacks in casual styles, offered in several models and sizes. The textiles are made from 100% recycled PET bottles. Alongside school bags the brand also offers larger everyday backpacks, such as its pack models.

  • Ergonomic school backpacks for older pupils
  • Recycled PET textiles
  • Casual designs aimed at teenagers

satch has received design recognition, including a Red Dot award for a school bag.

Responsible sourcing

The brand has been a member of the Fair Wear foundation since 2016, which monitors working conditions in its supply chain.

Distribution

satch is sold through specialist bag and luggage retailers, designer outlets and online, as well as through its own website.

Why it matters

satch shows how the school bag category, long dominated by traditional satchels for younger children, has developed a lifestyle backpack segment for teenagers built on ergonomics and recycled materials.

Frequently asked questions

Who owns satch?

satch belongs to FOND OF GmbH, based in Germany.

What are satch backpacks made of?

satch backpack textiles are made from 100% recycled PET bottles.

FOND OF: all brands
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