14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Fitz & Huxley

Germany

Fitz & Huxley is a German bag brand designed in Berlin, known for backpacks and everyday bags. Its mission centres on sustainable materials and fair production.

Facts
CountryGermany
DesignDesigned in Berlin
Core productBackpacks
Material linesVegan, Ocean and Leather
WarrantyTwo years
Websitefitzandhuxley.com
Segment
Mid-market
Categories
BagsAccessoriesChildrenswear
Sales channels
E-commerce

What is Fitz & Huxley?

Fitz & Huxley is a bag brand whose products are designed in Berlin. Its stated mission is sustainable materials and fair production.

Products and positioning

Backpacks are the core of the range, including roll-tops, laptop, everyday, retro, mini and business styles. The brand also makes crossbody bags, handbags, weekenders, bottle bags and smartphone pouches, as well as kids' backpacks, accessories and spare parts.

The collections are organised by material:

  • Vegan, made with vegan leather
  • Ocean, made from recycled ocean plastic
  • Leather, in genuine leather
  • a newer range combining kraft paper with vegan leather

Distribution

Fitz & Huxley sells online through its own shop, offering a two-year warranty and free shipping on orders over 39 euros. It also supplies corporate backpacks carrying company logos.

Why it matters

The brand shows how a direct-to-consumer bag label can build its identity on material choices, from recycled plastic to vegan leather, while offering repair parts and warranty to support longer product life.

Frequently asked questions

Where is Fitz & Huxley from?

Fitz & Huxley is a German bag brand, with its products designed in Berlin.

What does Fitz & Huxley sell?

It sells backpacks, crossbody bags, handbags, weekenders, kids' backpacks and accessories.

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