LOQI
LOQI is a German bag brand that turns reusable bags into affordable art canvases. Operated by LOQI GmbH, it is known for licensed collaborations with artists and museums such as Tate, the Van Gogh Museum and the Rijksmuseum.
| Company | LOQI GmbH |
|---|---|
| Country | Germany |
| Materials | 100% recycled since 2020 |
| Partners | Tate, Van Gogh Museum, Rijksmuseum, Getty |
| Website | loqi.de |
What is LOQI?
LOQI is a German accessories brand run by LOQI GmbH. It designs bags as affordable art canvases and launched with a licensed collaboration with the painter Gerhard Richter.
Products and positioning
The range centres on reusable bags printed with artworks and patterns, alongside newer formats:
- Foldable tote bags and shoppers
- Weekender bags, including a puffy metallic version
- A reusable lanyard that also works as a strap, key chain or phone holder
- Custom designs for partners
Since 2020 the bags have been made from 100 percent recycled materials, with a biodegradable material planned for 2026. The brand also cites certified green electricity and FSC-certified packaging.
Licensing and partners
Collaborations with cultural institutions are central to the brand. LOQI has worked with Tate, the Van Gogh Museum, the Rijksmuseum, the Getty and the MoMA Design Store, and has produced limited editions for Art Basel. Licensed collections featuring Martin Parr, Gilbert and George, Keith Haring and Jean-Michel Basquiat have been announced.
Distribution
LOQI sells through museum shops, gift and design retailers and trade fairs such as Ambiente and Top Drawer, as well as online.
Why it matters
LOQI shows how art licensing can turn a simple reusable bag into a collectible, giftable product with distribution across museum retail worldwide.
Frequently asked questions
What is LOQI known for?
LOQI is known for foldable reusable bags printed with artworks through licensed collaborations with artists and museums.
Where is LOQI from?
LOQI is operated by LOQI GmbH, a German company.