14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Seeberger

Germany

Seeberger is a German headwear brand that has produced hats in Weiler im Allgäu since 1890. The family business makes hats, caps and knitted accessories, alongside scarves, gloves and bags.

Facts
Founded1890
LocationWeiler im Allgäu, Germany
OwnershipFourth-generation family business
SpecialismHats and headwear
Websiteseeberger-hats.com
Segment
Mid-market
Categories
AccessoriesBagsWomenswear
Sales channels
WholesaleE-commerceDepartment storesOwn stores

What is Seeberger?

Seeberger is a German hat maker that has produced hats and headwear in Weiler im Allgäu, Bavaria, since 1890. It is a family business now run by the fourth generation.

Products and positioning

The company aims to combine high-quality headwear with trend-conscious design. Its range covers:

  • Felt and straw hats, including trilby, fedora, flapper, pork pie and Panama styles
  • Caps, beanies, knitted hats and headbands
  • Scarves, gloves, ponchos and cashmere knitwear
  • Bags, hair accessories, fascinators and visors

Headwear is produced at its Allgäu site, while the company also works with partners worldwide. Seeberger is a member of the BSCI social compliance initiative.

Distribution

Seeberger sells through its own online shop and through retailers, including German department store Breuninger. In Cologne, a joint Seeberger and Stetson store has opened.

Why it matters

Seeberger is a German hat manufacturer that still produces in its home region, showing how a specialist accessories business can stay relevant across more than a century by pairing traditional craft with seasonal fashion.

Frequently asked questions

Where are Seeberger hats made?

Seeberger has produced hats and headwear in Weiler im Allgäu, Germany, since 1890, and also works with partners worldwide.

What does Seeberger sell?

It sells hats, caps and beanies, plus scarves, gloves, ponchos, knitwear and bags.

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