Johnny Urban
Johnny Urban is a German bag brand founded in 2016, best known for minimalist backpacks for adults and colourful backpacks for children. It uses recycled materials in many of its designs.
| Founded | 2016 |
|---|---|
| Country | Germany |
| Core product | Backpacks |
| Production | South-east China |
| Website | johnny-urban.de |
What is Johnny Urban?
Johnny Urban is a German bag brand founded in 2016. It focuses mainly on backpacks, ranging from minimalist, mostly monochrome designs for adults to colourful models for children, and also offers other bags and some clothing.
Products and positioning
The adult collection centres on clean, urban backpacks such as rolltop models with laptop compartments. The kids' line uses brighter colours and playful designs. Many products incorporate recycled materials, with the brand highlighting recycled PET bottles as a material source.
- Rolltop and laptop backpacks
- Children's backpacks
- Other bags
- Selected clothing
Sustainability and production
Products are made in south-east China. The brand uses a PFC-free water-repellent coating, states that its manufacturers are evaluated annually under BSCI, offers a two-year guarantee on spare parts and repairs, and ships with a lower-emission delivery service. Recycled content varies by model.
Distribution
Johnny Urban sells through its own online shop and a wide network of online retailers and marketplaces, including specialist luggage retailers in Germany.
Why it matters
Johnny Urban is representative of the young, digitally led accessories brands in Germany that combine minimalist design with recycled materials to appeal to urban commuters and families.
Frequently asked questions
Where is Johnny Urban from?
Johnny Urban is a German bag brand founded in 2016.
What does Johnny Urban sell?
Johnny Urban sells mainly backpacks, including minimalist adult models and colourful kids' designs, plus other bags.