14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

FOND OF: all brands

The 4 brands of FOND OF in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Affenzahn: Affenzahn is a German brand of backpacks, bags, shoes and accessories for children, with animal-face designs. It belongs to FOND OF GmbH.

ergobag: ergobag is a German school backpack brand and part of FOND OF GmbH in Cologne. The parent company says it was founded in 2010 to bring the first ergonomic school backpack to market. It matters as the original brand of the Fond of group.

Fond of: Fond of (FOND OF GmbH) is a Cologne-based company that runs a family of bag and children's product brands, including ergobag, satch, Affenzahn, AEVOR and Alvi. It states that it was founded in 2010 to bring the first ergonomic school backpack to market. It matters as a German multi-brand group in school and lifestyle bags.

satch: satch is a German school backpack brand owned by FOND OF. Its ergonomic backpacks are made from textiles of recycled PET bottles and target pupils from fifth grade upwards.

All brands