8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Mykita

Germany

Mykita is a Berlin eyewear brand founded in 2003, known for screwless stainless steel frames and handmade production at its Mykita Haus manufactory. It is led by co-founder Moritz Krüger as chief executive and creative director. In 2024 Thélios, the eyewear company of LVMH, acquired a minority stake.

Facts
Founded2003
FoundersMoritz Krüger, Philipp Haffmans, Daniel Haffmans, Harald Gottschling
CEO and creative directorMoritz Krüger
HeadquartersBerlin, Germany
Minority shareholderThélios (LVMH), since 2024
ProductionMykita Haus, Berlin
Websitemykita.com
Segment
Luxury
Categories
EyewearAccessories
Sales channels
WholesaleOwn storesE-commerce

What is Mykita?

Mykita describes itself as a design house for pioneering eyewear, combining patented engineering with specialised craftsmanship. All frames are hand-assembled at Mykita Haus in Berlin, the company's combined headquarters and manufactory in the historic Pelikan-Haus in Kreuzberg, where it moved in 2014.

History

Mykita was founded in 2003 by Moritz Krüger, Philipp Haffmans, Daniel Haffmans and Harald Gottschling. Philipp Haffmans and Gottschling had previously co-founded ic! berlin. Three co-founders left in 2015, leaving Krüger as CEO and creative director. In 2024 Thélios, the LVMH eyewear company, took a minority stake.

Products and positioning

Mykita competes at the top end of independent designer eyewear. Its collections include:

  • NO1, a hingeless stainless steel collection
  • Lite, Lessrim and Decades lines
  • Acetate frames and MYLON frames
  • Polarised sun lenses and collaborations

Collaborations have included Bernhard Willhelm, Moncler, Leica, Monocle, 032c, OAMC and, in 2025, Rimowa.

Mykita and technology

In 2010 Mykita introduced MYLON, a polyamide material used to produce frames by selective laser sintering, an additive manufacturing process that allows frames to be made individually without moulds and recycles unused powder. Its steel frames rely on patented screwless hinge designs.

Business model and distribution

Mykita sells mainly through independent opticians and selected retailers, and says its products are available online and in shops in more than 100 countries. It also operates its own shops in cities such as Berlin, Hamburg, Munich, New York, Tokyo, Osaka and Bangkok, which present the full collection and offer optical services alongside the wholesale network.

Why it matters

Mykita shows that eyewear can still be manufactured at scale in a European capital with vertically integrated design and production. LVMH's minority investment signals the value large groups place on independent technical expertise in eyewear.

Frequently asked questions

Who owns Mykita?

Mykita is an independent Berlin company led by co-founder Moritz Krüger. In 2024 Thélios, the eyewear company of LVMH, acquired a minority stake.

Where are Mykita glasses made?

Mykita frames are handmade at Mykita Haus, the company's manufactory in Berlin, Germany. The company uses stainless steel, acetate and its own MYLON material.

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