TAKE A SHOT
TAKE A SHOT is a German eyewear brand founded in 2012 by two friends who studied in Dresden and Leipzig. It makes hybrid sunglasses and optical frames that combine acetate or polycarbonate with a cotton fibre mix.
| Founded | 2012 |
|---|---|
| Base | Leipzig, Germany |
| Product | Hybrid sunglasses and optical frames |
| Materials | Acetate or polycarbonate with cotton fibre mix |
| Website | takeashot.de |
What is TAKE A SHOT?
TAKE A SHOT is an eyewear label from Saxony, Germany. It was started at the beginning of 2012 by two young founders, Hannes and Matze, who studied in Dresden and Leipzig and describe both cities as home. The company is listed among Saxon start-ups based in Leipzig.
Products and positioning
The brand calls its products hybrid glasses. Instead of solid wood, which the founders found too clunky and limiting for design, the frames combine acetate or polycarbonate with a cotton fibre mix. This gives a natural look while keeping the flexibility of conventional frame materials.
- Sunglasses, starting with a small sport collection
- Urban street style sunglasses
- Optical frames for prescription lenses
Sports retailers such as Blue Tomato carry models such as Karlsson Walnut and Michel Walnut.
Distribution
TAKE A SHOT sells through more than 40 shops in Germany as well as retail partners in France, Spain and South Korea, alongside its own website.
Why it matters
The label shows how a small German accessories brand can carve out a niche by rethinking a material story, in this case the wooden sunglasses trend, and pairing it with a wholesale network across several countries.
Frequently asked questions
Where is TAKE A SHOT from?
TAKE A SHOT is a German eyewear brand from Saxony, founded in 2012 by two friends who studied in Dresden and Leipzig.
What are TAKE A SHOT sunglasses made of?
The frames combine acetate or polycarbonate with a cotton fibre mix, which the brand calls hybrid glasses.