14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Suedwind Footwear

Germany

Suedwind Footwear is a German footwear brand founded in 2009 by the brothers Henrik and Philip Holzapfel. It makes durable, comfortable outdoor shoes shaped by a passion for equestrian sports and outdoor activities.

Facts
Founded2009
FoundersHenrik and Philip Holzapfel
CountryGermany
FocusEquestrian and outdoor footwear
Websitesuedwind-footwear.com
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerce

What is Suedwind Footwear?

Suedwind Footwear is a German shoe brand that develops footwear for riders and outdoor enthusiasts. Its products are developed and tested in Germany, and the brand describes itself as both young and experienced, combining a continuous development process with a passion for equestrian sports and outdoor activities.

History

The brand was founded in 2009 by the brothers Henrik and Philip Holzapfel. The family's entrepreneurial history reaches back to 1888, and Suedwind presents itself as the latest chapter in that tradition.

Products and positioning

Suedwind describes its range as durable, comfortable and timelessly fashionable outdoor shoes. The design philosophy centres on functionality and comfort:

  • A perfect fit and good support
  • Lightweight, comfortable construction
  • Soles that provide grip for different conditions, depending on the model
  • Fine materials and high-quality workmanship

The brand links durability and a long product lifespan to environmental protection, arguing that shoes which last longer are the more responsible choice.

Distribution

Suedwind footwear is sold through specialist equestrian retailers, including the European online retailer Horze, which carries a dedicated Suedwind collection.

Why it matters

Suedwind is an example of a specialist German footwear label serving the equestrian niche, where fit, support and grip matter as much as style.

Frequently asked questions

Who founded Suedwind Footwear?

Suedwind Footwear was founded in 2009 by the brothers Henrik and Philip Holzapfel, whose family's entrepreneurial history dates back to 1888.

What does Suedwind Footwear make?

Suedwind makes durable, comfortable outdoor shoes developed and tested in Germany, with a focus on equestrian sports and outdoor activities.

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