Jana
Wortmann Group · Germany
Jana is a German women's footwear brand belonging to the Wortmann Group in Detmold. It emerged from a+w shoes, a former ara and Wortmann joint venture, and was renamed Jana shoes after Wortmann took full ownership in 2011.
| Parent group | Wortmann Group |
|---|---|
| Group headquarters | Detmold, Germany |
| Origin | a+w shoes joint venture (2000) |
| Renamed Jana shoes | 2011 |
| Website | jana-shoes.com |
What is Jana?
Jana is a footwear brand of the Wortmann Group, the Detmold based shoe company founded by Horst Wortmann in 1967. The group's other brands include Tamaris, MARCO TOZZI, Caprice and Peter Kaiser.
History
Jana began as a+w shoes, a joint venture of the shoe makers ara and Wortmann set up in 2000. In June 2011 Wortmann acquired all of the shares, and the company was renamed Jana shoes shortly afterwards. The business is registered as Jana Shoes GmbH & Co. KG and has exhibited at the MICAM footwear fair in Milan as part of the German pavilion.
Products and positioning
Jana makes women's shoes for the mid-market. In 2021 Tamaris and Jana agreed to cooperate on the new Tamaris Comfort segment, linking Jana to the group's comfort footwear offer.
Distribution
Like the group's other brands, Jana is distributed through shoe retailers and online platforms such as Zalando.
Why it matters
Jana is part of one of Europe's largest shoe groups and shows how Wortmann uses a multi-brand portfolio to cover different customer segments in women's footwear.
Frequently asked questions
Who owns Jana shoes?
Jana belongs to the Wortmann Group of Detmold, Germany, which also owns Tamaris, MARCO TOZZI and Caprice.
Where does the Jana brand come from?
It grew out of a+w shoes, a joint venture of ara and Wortmann, renamed Jana shoes after Wortmann bought full ownership in 2011.