14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

pure pure by BAUER

Germany

pure pure by BAUER is a German organic clothing label for babies and children, designed in Bensheim, Hesse. It is known for hats, sun caps and outdoor clothing made from natural and organic fibres.

Facts
BaseBensheim, Germany
Run byPeter and Lolita Bauer
MaterialsOrganic cotton and organic wool
FocusBabies and children
Websitepure-pure.de
Segment
Mid-market
Categories
ChildrenswearAccessories
Sales channels
WholesaleMarketplaces

What is pure pure by BAUER?

pure pure by BAUER is a childrenswear label run by Peter and Lolita Bauer and their team. Its designs are created in Bensheim, in the German state of Hesse.

Products and positioning

The brand makes clothing and accessories for babies and children from natural and organic fibres, including organic cotton and organic merino wool. Its range covers:

  • Winter hats, beanies and fleece hats with reflectors
  • Sun hats and caps with UV protection
  • Jackets, overalls and dungarees for outdoor wear
  • Scarves, blouses and tops

Materials include organic wool, fleece, boiled wool, jersey, poplin and muslin, and the collections have a strong outdoor and seasonal focus.

Distribution

pure pure by BAUER is sold through specialist organic and natural childrenswear retailers in Germany, Austria and Switzerland, such as Hans Natur and Naturzwerge, and through platforms including Zalando.

Why it matters

The label is part of the German-speaking market for organic childrenswear, where small specialist brands supply a dense network of eco-focused retailers.

Frequently asked questions

Where is pure pure by BAUER from?

pure pure by BAUER is a German label whose designs are created in Bensheim, Hesse.

What does pure pure by BAUER make?

It makes organic clothing and accessories for babies and children, especially hats, sun caps and outdoor wear.

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