14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

ewers

Germany

ewers is a German hosiery company based in Medebach, active since 1866. It mainly makes socks, tights and knee-high stockings for babies and children.

Facts
Active since1866
BaseMedebach, Germany
Core productChildren's socks and tights
MarketsNine European countries
Managing directorMichael Papenheim
Websiteewers-struempfe.de
Segment
Mid-market
Categories
ChildrenswearWomenswearMenswearAccessories
Sales channels
WholesaleE-commerceDepartment stores

What is ewers?

ewers, operated by Ewers Strumpfe GmbH, is a German hosiery producer based in Medebach. The company says it has stood for long-lasting hosiery since 1866. Michael Papenheim is named as managing director.

Products and positioning

The main focus is socks, tights and knee-high stockings for babies and children. A growing range for women and men has been added. Listed items include baby socks, sneaker socks, outdoor socks, leggings and gift sets, and the company also makes custom logo socks and active socks.

Multi-pack children's socks are a staple of the offer and appear in the children's departments of retailers such as Breuninger.

Distribution

The company sells in Belgium, Denmark, Germany, France, Italy, Luxembourg, the Netherlands, Austria and Switzerland. Its target groups are specialist retailers and buyers on the trade side and parents, grandparents, athletes and adults as end customers. It exhibits at several trade fairs aimed at the fashion and textile industry.

Why it matters

With a history reaching back to the nineteenth century, ewers is among the older names in German hosiery and a specialist in a category that is often overlooked in fashion coverage.

Frequently asked questions

Where is ewers from?

ewers is a German company based in Medebach.

What does ewers sell?

ewers sells socks, tights and knee-high stockings, mainly for babies and children, with ranges for women and men.

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