LÄSSIG
LÄSSIG is a German brand making bags, backpacks, clothing and everyday products for babies, parents and children. It is best known for diaper bags and children's backpacks and sells through online stores, retail partners and a B2B platform.
| Origin | Germany |
|---|---|
| Company | Lässig GmbH |
| Core category | Bags and backpacks |
| Trade channel | LÄSSIG FOR BUSINESS |
| Website | laessig-fashion.com |
What is LÄSSIG?
LÄSSIG, also written Lässig, is a German family and baby products brand operated by Lässig GmbH. The company says its brand combines creativity and lifestyle with corporate responsibility.
Products and positioning
The range spans the needs of families from birth to school age, with bags as the anchor category and a growing apparel and home offer.
- Diaper bags, children's backpacks, school bags and travel accessories
- Clothing for babies, children and adults, plus swimwear
- Blankets, sleeping bags, bed linen and bibs
- Drinking bottles, lunchboxes and children's tableware
Distribution
LÄSSIG sells directly through German and French online stores and through physical retailers, which customers can find via a store locator. Under the LÄSSIG FOR BUSINESS banner the company runs a B2B shop and dealer registration for trade partners.
Why it matters
LÄSSIG shows how a specialist in diaper bags can expand into a full family lifestyle assortment while keeping a strong wholesale base alongside its own direct channels.
Frequently asked questions
What does LÄSSIG sell?
LÄSSIG sells diaper bags, children's backpacks, clothing, swimwear, bedding and eating and drinking products for families.
Where is LÄSSIG from?
LÄSSIG is a German brand operated by Lässig GmbH.