TROLLKIDS
TROLLKIDS is an outdoor clothing brand for children founded in 2011. It makes technical jackets, trousers, footwear and equipment for young families who spend time in nature.
| Founded | 2011 |
|---|---|
| Founders | Jorn, Jeaneth and Tobias |
| Focus | Outdoor clothing for children |
| Inspiration | Jotunheimen, Norway |
| Website | trollkids.com |
What is TROLLKIDS?
TROLLKIDS is an outdoor brand dedicated to children. It was founded in 2011 by three outdoor enthusiasts, Jorn, Jeaneth and Tobias, who came up with the idea during a trekking tour through Norway's Jotunheimen mountains.
Products and positioning
The brand's stated aim is to offer young, nature-loving families robust, versatile and affordable outdoor products for children. The range covers:
- Jackets, vests, shirts and trousers
- Ski clothing, hats and gloves
- Sandals, hiking boots and mountain boots
- Rucksacks and sleeping bags
Depending on the intended use, products are waterproof, windproof, water-repellent or breathable. The brand describes its range as constantly being developed and improved.
Distribution
TROLLKIDS sells through its official online store, which offers free shipping and returns within Germany, and through partner retailers, which customers can find via a retailer search. The brand is also stocked by large online fashion and sports platforms.
Why it matters
Children's outdoor clothing combines technical performance with rapid size changes, which makes price a key purchase factor for families. TROLLKIDS positions itself squarely on that combination of function and affordability, a niche between premium outdoor brands and generic childrenswear.
Frequently asked questions
Who founded TROLLKIDS?
TROLLKIDS was founded in 2011 by three outdoor enthusiasts, Jorn, Jeaneth and Tobias.
What does TROLLKIDS sell?
TROLLKIDS sells outdoor clothing, footwear and equipment for children, including jackets, trousers, ski wear, hiking boots and rucksacks.