WRSTBHVR
WRSTBHVR, also written Worst Behavior, is a German fashion label for women and men with a flagship store in Berlin. It makes casual clothing, denim, tailoring and accessories, sold through its own stores and online shop.
| Also known as | Worst Behavior |
|---|---|
| Flagship | Berlin |
| Stores | Berlin, Hamburg, Frankfurt, London |
| Range | Womenswear and menswear |
| Website | worst-behavior.com |
What is WRSTBHVR?
WRSTBHVR is a fashion brand that also appears under the spelled-out name Worst Behavior. It describes its design language in three phrases: bold shapes, casual fits, comforting feel. The brand dresses both women and men and runs its own retail network alongside a direct online shop with a German-language EU storefront.
Products and positioning
The collection is built around relaxed, contemporary casualwear. Categories include:
- Tailoring, jackets and knitwear
- Denim, pants, shorts and skirts
- Hoodies, sweatshirts, T-shirts and longsleeves
- Dresses for women
- Accessories and bags, such as THE ROU BAG
This mix places the label between streetwear and contemporary fashion: the silhouettes are casual, but the range extends to tailoring and knitwear.
Distribution
WRSTBHVR sells through a flagship store in Berlin and further stores in Hamburg, Frankfurt and London, plus its own e-commerce site. Customers can join a rewards programme called COLLECTIVE, and the brand is active on TikTok, Instagram and Facebook.
Why it matters
WRSTBHVR is an example of a German direct-to-consumer label that combines a physical store network in major cities with its own online shop and a loyalty scheme, keeping the customer relationship in house rather than relying on wholesale.
Frequently asked questions
Where are WRSTBHVR stores?
WRSTBHVR has a flagship store in Berlin and further stores in Hamburg, Frankfurt and London.
What does WRSTBHVR sell?
It sells casual womenswear and menswear including denim, tailoring, knitwear, hoodies, T-shirts, dresses and accessories.