Vertere Berlin
Vertere Berlin is a German fashion label rooted in Berlin's electronic music and nightlife scene. It was founded by a collective of local DJs, designers and artists, including Uli Hasselmann, and makes menswear, essentials and accessories.
| Base | Berlin, Germany |
|---|---|
| Co-founder | Uli Hasselmann |
| Roots | Berlin electronic music and nightlife |
| Website | vertere-berlin.com |
What is Vertere Berlin?
Vertere Berlin is a fashion label from Berlin that grew out of the city's electronic music culture. It was founded by a collective of local DJs, designers and artists, with Uli Hasselmann among the co-founders, and aims to bring people from the nightlife scene together.
Products and positioning
The label produces seasonal menswear collections, along with essentials, statement pieces and accessories. Its design language draws on club and rave culture, and it has created special shirts for events such as the LIFE ACT charity rave Local Loyalty.
Distribution
Vertere Berlin sells through its own online shop and through retailers, including the Canadian department store Simons. It has also worked with partners such as Stil vor Talent and the Berlin Travel Festival.
Why it matters
Vertere Berlin is an example of a fashion brand that emerged directly from a music community, using its connections to club culture rather than conventional fashion marketing to build an identity and reach beyond its home city.
Frequently asked questions
Where is Vertere Berlin from?
Vertere Berlin is a fashion label from Berlin, Germany.
Who founded Vertere Berlin?
The label was founded by a collective of Berlin DJs, designers and artists, including co-founder Uli Hasselmann.