NAVAHOO & MARIKOO
NAVAHOO GmbH · Germany
NAVAHOO and MARIKOO are German women's jacket brands from NAVAHOO GmbH in Gelsenkirchen, founded by Selim Sayan in 2014. NAVAHOO offers distinctive mid-priced jackets and MARIKOO lightweight entry-level jackets, all of them vegan.
| Founded | 2014 |
|---|---|
| Founder | Selim Sayan |
| Headquarters | Gelsenkirchen, Germany |
| Focus | Vegan women's jackets |
| Website | navahoo.com |
What are NAVAHOO and MARIKOO?
NAVAHOO and MARIKOO are outerwear brands from NAVAHOO GmbH, a brand house in Gelsenkirchen, Germany. Founder Selim Sayan started the business in 2014 with a budget of 50 euros. Design, development and logistics are all handled in Gelsenkirchen.
Products and positioning
Both labels focus on women's jackets and both describe their jackets as 100% vegan. They are positioned at different price levels:
- NAVAHOO, since 2014: women's jackets with distinctive designs in the mid-price segment
- MARIKOO, since 2016: lightweight everyday jackets in the entry-level segment, designed to be warm without much weight
MARIKOO uses soft colours and playful details. The company also runs a third brand, STONE HARBOUR, for men.
Distribution
The brands sell through their own online shop and through major platforms and retailers including Zalando, Otto, About You and Galeria.
Why it matters
NAVAHOO GmbH shows how a German outerwear specialist can grow from a very small start into a multi-brand business by concentrating on one category and on the large online marketplaces.
Frequently asked questions
Where is NAVAHOO from?
NAVAHOO is a German brand from NAVAHOO GmbH in Gelsenkirchen.
What is the difference between NAVAHOO and MARIKOO?
NAVAHOO offers distinctive women's jackets in the mid-price segment, while MARIKOO focuses on lightweight everyday jackets at entry-level prices.