24colours
24colours is a Berlin fashion label founded in 2009 to make affordable fashion for young women. It sells trendy basics and accessories through more than 30 shops and online.
| Founded | 2009, Berlin |
|---|---|
| First shop | 2010, Berlin |
| Stores | More than 30 |
| Target | Young women |
| Website | 24colours.com |
What is 24colours?
24colours is a Berlin-based fashion label founded in 2009 with the aim of offering affordable fashion for young women. Its tagline is "Trendy basics at fair prices".
History
The brand began by selling online and at Berlin flea markets. It opened its first shop in Berlin in 2010 and has since grown to more than 30 stores, including several in Hamburg and an outlet.
Products and positioning
24colours focuses on trend-led basics and accessories in an accessible price range. Pieces from the latest collections are produced in limited editions.
- Basics and everyday womenswear
- Trend pieces in limited editions
- Accessories
The brand works only with selected BSCI-certified manufacturers and emphasises environmental protection in its sourcing.
Why it matters
24colours shows how a label that started at flea markets can scale into a store network by combining low prices with fast-moving, limited collections, a model that keeps young shoppers returning to see what is new.
Frequently asked questions
Where is 24colours from?
24colours is a fashion label from Berlin, Germany, founded in 2009.
What does 24colours sell?
It sells affordable trendy basics, clothing and accessories for young women.