14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

loud + proud

Germany

loud + proud is a German family business that makes GOTS certified organic clothing for babies and children. Its range spans bodysuits, shirts, trousers, dresses, jackets, underwear, pyjamas and bedding.

Facts
OriginGermany
OwnershipFamily business
CertificationGOTS
Sister brandgreenjama
Websiteloud-proud.com
Segment
Mid-market
Categories
ChildrenswearWomenswearMenswearHome
Sales channels
E-commerceWholesaleMarketplaces

What is loud + proud?

loud + proud is an organic childrenswear brand from Germany, run as a family business for more than 18 years. It designs clothing for babies and children and, through its sister brand greenjama, also offers collections for women and men.

Products and positioning

The assortment covers everyday essentials and outerwear:

  • Bodysuits, shirts, trousers and dresses for babies and children
  • Underwear, pyjamas and socks
  • Bedding and accessories
  • Outdoor jackets with a fluorocarbon free Bionic Finish Eco treatment

The main materials are organic cotton and merino wool, and products are made in Europe.

Sustainability

loud + proud products are certified to the Global Organic Textile Standard (GOTS), meaning they are manufactured under its ecological and social criteria across the supply chain.

Distribution

The brand sells through its own online shop and supplies retailers via a dedicated dealer area. Its collections are also available through large online fashion platforms in Germany.

Why it matters

As a long-running family company with full GOTS certification, loud + proud shows how certified organic production can be applied across an entire childrenswear range, from basics to outerwear.

Frequently asked questions

Is loud + proud organic?

Yes. loud + proud makes clothing from organic cotton and merino wool and is GOTS certified.

What does loud + proud sell?

loud + proud sells organic clothing for babies and children, including bodysuits, trousers, dresses, jackets, pyjamas and bedding.

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