14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Suri Frey

Germany

Suri Frey is a German fashion accessories brand known for affordable, animal-free handbags, wallets and luggage. The brand also offers clothing, sunglasses, watches and jewellery.

Facts
CountryGermany
OperatorMeier Logistik GmbH, Saarlouis
Main lineSFY
MaterialsAnimal-free bags and luggage
Websitesurifrey.com
Segment
Value
Categories
BagsAccessoriesWomenswear
Sales channels
E-commerceWholesale

What is Suri Frey?

Suri Frey is a German brand focused on women's bags and accessories. Its online shop is operated by Meier Logistik GmbH in Saarlouis, Saarland, and is available in English, German and French.

Products and positioning

Bags are at the heart of the range, with hobo bags, totes and shoppers, shoulder and crossbody bags and backpacks. The main line is SFY, with named styles such as Cindy, Judy, Sandey and Dorothy, and seasonal collections including Jeanny, Lovely, Ruby, Romy and Harley. The brand also offers:

  • FreyWay trolley suitcases
  • SURI Sports bags
  • Wallets, sunglasses, watches and jewellery
  • Fashion such as jackets, jeans, knitwear, blouses and dresses

Bags, backpacks, wallets and luggage are made without materials of animal origin, using faux leather, polyester and other textiles. Prices sit in the accessible range, with most bags priced below 70 euros.

Distribution

Suri Frey sells through its own web shop and through stationary retailers, which customers can find via a store finder. A dedicated retailer area supports its trade partners.

Why it matters

Suri Frey reflects demand for affordable, animal-free accessories in the German mid-to-value market. Through its #togetherforkids project it supports organisations helping children and young people in difficult situations.

Frequently asked questions

Where is Suri Frey from?

Suri Frey is a German brand whose online shop is operated from Saarlouis in Saarland.

Are Suri Frey bags vegan?

Suri Frey bags, backpacks, wallets and luggage are made without animal-origin materials, using faux leather, polyester and other textiles.

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