Pssbl
Pssbl is a bag brand based in Berlin that makes contemporary urban essentials for work, travel and city life. It was launched in Hong Kong in 2018 by a group of international friends and uses fabric made from recycled PET bottles.
| Launched | February 2018, Hong Kong |
|---|---|
| Base | Berlin, Germany |
| Material | Fabric from recycled PET bottles |
| Design partner | factor product, Munich |
| Website | pssbl.life |
What is Pssbl?
Pssbl is a Berlin-based brand of urban bags. It was created by a group of friends from different countries and professional backgrounds, who between them had lived in Hong Kong, Shanghai, Hamburg, Berlin and Munich.
History
The idea came about in 2017, when the founders could not find a bag that was both practical and well designed. Pssbl was launched in Hong Kong in February 2018. Its products were developed with the Munich design studio factor product, which handled user insights, design language, industrial design, product development and prototyping.
Products and positioning
Pssbl describes its range as contemporary urban essentials designed for function, appearance and sustainability. The collection includes:
- The Backpack
- The Tote Bag
- The Courier
- The Hip Bag
- The Shopper
The products are made from fabric produced from recycled PET bottles, and the brand states that its mission is to help protect the oceans and act as socially responsibly as possible.
Distribution
Pssbl sells through its own online shop and through a network of stockists, including concept stores in Germany.
Why it matters
Pssbl is one of a number of young bag labels that combine design-studio product development with recycled materials to compete in the urban everyday-bag category.
Frequently asked questions
Where is Pssbl from?
Pssbl is based in Berlin and was launched in Hong Kong in 2018 by a group of international friends.
What are Pssbl bags made of?
Pssbl bags are made from fabric produced from recycled PET bottles.