PoiLei
PoiLei is a Berlin women's shoe brand launched in 2014 by designer Sabina Guthauser. It makes boots, ankle boots and pumps in leather, produced in Europe and mainly in Italy.
| Launched | 2014 |
|---|---|
| Headquarters | Berlin, Germany |
| Designer | Sabina Guthauser |
| Production | Europe, mainly Italy |
| Website | poilei.com |
What is PoiLei?
PoiLei is a women's footwear brand based in Berlin and launched in 2014. Its designer, Sabina Guthauser, brought previous experience from the fashion industry to the label. The name comes from Italian and is explained by the brand as meaning "now it is her turn".
Products and positioning
PoiLei positions itself as an urban fashion brand for feminine and elegant shoes. Its designs take inspiration from the catwalks of major cities but are intended for everyday wear. The range includes:
- Boots and ankle boots
- Pumps
- Sizes from 35 upwards
Shoes are made in Europe, mostly in Italy, from leather, and collections are released in limited quantities.
Distribution
The brand sells directly through its own online shop, offering free shipping and free returns within Germany.
Why it matters
PoiLei is an example of a small direct-to-consumer footwear label from Germany that combines Italian manufacturing with a contemporary, city-oriented design language.
Frequently asked questions
Where is PoiLei from?
PoiLei is a women's shoe brand based in Berlin, Germany, launched in 2014.
What does PoiLei sell?
PoiLei sells women's leather boots, ankle boots and pumps, made mainly in Italy.