Solidus
Solidus is a German comfort footwear brand marketed by Solidschuhwerk GmbH. It makes comfort shoes for everyday wear and was acquired, together with its sister brand Vivo, by the German footwear company Berkemann.
| Country | Germany |
|---|---|
| Company | Solidschuhwerk GmbH |
| Sister brand | Vivo |
| Acquired by | Berkemann |
| Focus | Comfort shoes |
| Website | solidus.de |
What is Solidus?
Solidus is a German comfort shoe brand. It is marketed by Solidschuhwerk GmbH, a German footwear company that trade press has described as roughly a century old. Alongside Solidus, the company also marketed a second comfort shoe label called Vivo.
History
Solidschuhwerk ran into financial difficulties during an economic crisis. The German comfort footwear specialist Berkemann then acquired 100 percent of the shares and selected assets of Solidschuhwerk, taking over both the Solidus and Vivo brands and stating that it would retain staff.
Products and positioning
The brand focuses on comfort footwear, such as lace-up shoes and loafers for women, designed for all-day wear. It sits in the comfort segment of the German shoe market rather than in fashion-led footwear.
Distribution
- Specialist shoe retailers through wholesale
- Online platforms such as Zalando, which lists Solidus sneakers, flat shoes and other styles
- Trade fairs including MICAM Milano, where Solidschuhwerk has exhibited in the German pavilion, and OTWorld
Why it matters
Solidus illustrates how traditional German comfort shoe labels have been consolidated under larger specialists, while still being presented at international trade fairs to reach independent retailers.
Frequently asked questions
Where is Solidus from?
Solidus is a German comfort shoe brand marketed by Solidschuhwerk GmbH.
Who owns Solidus shoes?
The German footwear company Berkemann acquired all shares in Solidschuhwerk, the company behind Solidus and Vivo.