14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

spitzbub

Germany

spitzbub is a German men's streetwear brand founded in 2017. It makes well-fitting basics such as hoodies, T-shirts, sweatshirts, jackets and joggers, sold online and in more than 100 stores in Germany.

Facts
Founded2017
CountryGermany
FocusMen's streetwear basics
Retail reachMore than 100 stores in Germany
Websitespitzbub.de
Segment
Mid-market
Categories
MenswearAccessoriesBagsSwimwear
Sales channels
E-commerceWholesale

What is spitzbub?

spitzbub, which presents itself as spitzbub STUDIOS, is a German streetwear brand for men founded in 2017. It describes itself as a small team rather than a large corporation, and its tagline is Mehr als Basic.

Products and positioning

The brand focuses on men's basics that fit well, last long and feel good, without fashion hype or seasonal trends. It emphasises heavy cotton, reinforced details and proven designs, with sizes from S to 3XL.

  • Hoodies, T-shirts and sweatshirts in regular and oversized fits
  • Polo shirts and shirts
  • Sweat, fleece, winter and softshell jackets
  • Joggers, shorts and swim shorts
  • Underwear, socks, beanies, caps, bags and accessories

Distribution

  • Own online shop delivering to 27 European countries
  • More than 100 stores in Germany where the range can be tried on
  • Platforms such as Zalando

The company is a member of the Händlerbund and takes part in its FairCommerce initiative.

Why it matters

spitzbub reflects a wider shift towards durable, trend-independent basics in menswear, built by a small brand that combines its own e-commerce with physical retail partners.

Frequently asked questions

Where is spitzbub from?

spitzbub is a German men's streetwear brand founded in 2017.

What does spitzbub sell?

spitzbub sells men's basics such as hoodies, T-shirts, sweatshirts, jackets, joggers, underwear and caps.

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