29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Disana

Germany

Disana is a German family company, founded in 1982, that makes clothing for babies, children and adults from organic natural fibres. Its knitwear in organic merino wool is produced entirely in Germany.

Facts
Founded1982
OwnershipFamily owned
ProductionGermany (Baden-Württemberg)
CertificationsGOTS, IVN Best
Key materialOrganic merino wool
Websitedisana.de
Segment
Premium
Categories
ChildrenswearWomenswearHome
Sales channels
E-commerceWholesaleOwn stores

What is Disana?

Disana is a German family owned company that has been making natural fibre clothing since 1982. Production is handled entirely in Germany, from yarn to finished garment, and the brand labels its products as made in Baden-Württemberg.

Products and positioning

The range is best known for baby and children's wear, and also includes pieces for adults. Everything is made from 100% natural fibres:

  • Organic merino wool, without additives
  • Organic cotton
  • Organic linen
  • Wool walk and recycled wool felt

Disana uses only certified materials and names GOTS and IVN Best among its certifications. Beyond clothing it makes felt home goods such as table mats and shoppers, and offers a repair service.

Distribution

Disana sells through its own online shop, a B2B portal for retailers and its own physical shop, the disana LADEN. Its knitwear is also stocked by specialist organic baby retailers abroad.

Why it matters

Disana is a long standing example of fully domestic, certified organic production in childrenswear. Its combination of strict material standards, local manufacturing and a repair service anticipates many of the circular practices the wider industry is now adopting.

Frequently asked questions

Where is Disana clothing made?

Disana clothing is made entirely in Germany, in Baden-Württemberg, from yarn to finished garment.

What is Disana known for?

Baby and children's clothing in organic merino wool, cotton and linen, certified to GOTS and IVN Best.

All brands