sigikid
H. Scharrer & Koch GmbH · Germany
sigikid is a German brand for plush toys, baby products and children's clothing and accessories. It belongs to H. Scharrer & Koch, a company that began in 1856 making glass beads in Bayreuth.
| Company founded | 1856 |
|---|---|
| Rebranded as sigikid | 1968 |
| Company | H. Scharrer & Koch GmbH |
| Products | Plush toys, baby products, kids clothing |
| Website | sigikid.de |
What is sigikid?
sigikid is the brand of the German company H. Scharrer & Koch GmbH. The business was founded in 1856 in Bayreuth, where it initially made glass beads.
History
After a generational change in leadership in 1968, the company rebranded as sigikid, combining the founder's nickname Sigi with the word kid. Since then the brand has focused on products for babies and children.
Products and positioning
sigikid's range spans:
- Plush toys, including a designer plush line
- Organic toys and classic toys
- Baby and children's clothing
- Children's accessories and gifts
Today the brand is best known for its organic toys, designer plush and classic toys, positioned in the premium segment of the children's market.
Distribution
sigikid sells through toy and children's retailers and online, and operates a dedicated US online shop.
Why it matters
sigikid illustrates how German children's brands bridge toys, gifts and apparel, using a recognisable brand identity across categories rather than focusing on clothing alone.
Frequently asked questions
Where does the name sigikid come from?
It combines the founder's nickname Sigi with the word kid and was adopted in 1968.
What does sigikid sell?
sigikid sells plush toys, organic and classic toys, and baby and children's clothing and accessories.