14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Semler

Germany

Semler is a German women's footwear brand that has made shoes since 1863. The family-owned Carl Semler Schuhfabrik specialises in comfortable women's shoes offered in multiple widths.

Facts
Founded1863
CompanyCarl Semler Schuhfabrik
OwnershipFamily-owned
SpecialismWomen's comfort shoes in multiple widths
Websitesemler.de
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerce

What is Semler?

Semler is a German women's shoe maker trading as Carl Semler Schuhfabrik. The company has made shoes since 1863 and has remained family-owned since its foundation.

Products and positioning

Semler combines comfort with fashion, with a particular focus on women with sensitive feet. Its shoes come in many widths, including multi-width models, as well as oversized and undersized lengths. The range includes:

  • Sneakers, trotteurs and lace-up shoes
  • Pumps, ballerinas, mules and T-strap shoes
  • Sandals, boots and ankle boots
  • Slippers

Comfort features include hook-and-loop and zip closures, a soft and flexible SuperSoft line, room for custom insoles including a Vario footbed, and warm linings such as lambswool.

Production

In 2008 Semler produced around 500,000 pairs, roughly half of them in Germany and the rest in Hungary at its own facilities or external factories.

Why it matters

Semler belongs to the traditional German comfort footwear sector, in which long-established family companies serve an older, fit-focused customer through specialist shoe retail.

Frequently asked questions

How old is Semler?

Semler has made shoes since 1863 and has been family-owned since then.

What does Semler sell?

Semler sells comfortable women's shoes such as sneakers, trotteurs, pumps, sandals and boots in multiple widths.

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