14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

ROHDE

Inblu Group · Germany

ROHDE is a German footwear brand based in Schwalmstadt, Hesse, whose roots go back to a tannery founded in Guben in 1862. Today it focuses on slippers, sandals and comfort shoes and has been owned by the Italian Inblu Group since 2017.

Facts
RootsTannery in Guben, 1862
HeadquartersSchwalmstadt, Hesse
OwnerInblu Group (since 2017)
FocusSlippers, sandals, comfort shoes
Websiterohde.com
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerceOwn stores

What is ROHDE?

ROHDE is a German shoe brand headquartered in Schwalmstadt, Hesse. It is best known for slippers, and since 2021 it has concentrated on slippers, sandals and comfort shoes.

History

The company traces its origins to the Louis Rohde tannery, founded in Guben, Brandenburg, in 1862. Erich Rohde took over the shoe factory that grew out of it in 1926. After moving west, he founded the Schwälmer Hausschuhfabrik in 1947 with five workers, and the company opened its own production the following year. It later added sites in Bad Kreuznach and in Hallein, Austria, and in the 1970s expanded from women's shoes into men's and children's models.

ROHDE went through insolvency proceedings in 2007 and 2016. In 2017 the Italian Inblu Group acquired the company. A rebranding followed in 2021, together with digitalisation and the launch of an online shop, and the company has since invested in automated logistics in Schwalmstadt.

Distribution

ROHDE sells to shoe retailers across Europe, runs a factory outlet in Schwalmstadt and sells directly through its online shop.

Why it matters

ROHDE shows how a traditional German family manufacturer can be refocused on a core category under new international ownership.

Frequently asked questions

Who owns ROHDE shoes?

ROHDE has been owned by the Italian Inblu Group since 2017.

Where is ROHDE from?

ROHDE is a German brand based in Schwalmstadt, Hesse.

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