14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Kennel & Schmenger

Germany

Kennel & Schmenger is a German shoe brand making handcrafted footwear, including sneakers, heels and flats. It sells through its online shop and concept stores, operated by Kennel & Schmenger Handelsgesellschaft mbH.

Facts
CompanyKennel & Schmenger Handelsgesellschaft mbH
CountryGermany
ProductsSneakers, heels, flats
ChannelsOnline shop, concept stores
Websitekennel-schmenger.com
Segment
Premium
Categories
Footwear
Sales channels
E-commerceOwn storesWholesale

What is Kennel & Schmenger?

Kennel & Schmenger is a footwear brand that describes its products as luxury handcrafted shoes. The business trades as Kennel & Schmenger Handelsgesellschaft mbH and refers to itself as a Schuhmanufaktur, or shoe manufactory.

Products and positioning

The brand focuses entirely on shoes and presents seasonal collections, such as its Winter 2026/27 range. Core styles include:

  • Sneakers
  • Heels
  • Flats

Its stated promise is the combination of design, quality and comfort in every pair, positioning the label in the upper segment of the footwear market where craftsmanship and fit are key purchase drivers.

Distribution

Kennel & Schmenger sells through its own online shop and through concept stores. It communicates with consumers via a newsletter and on Instagram, Facebook, LinkedIn and YouTube.

Why it matters

Kennel & Schmenger represents the German tradition of specialist shoe manufacturing, combining craftsmanship with seasonal fashion collections and a direct online channel alongside physical retail.

Frequently asked questions

What does Kennel & Schmenger make?

Kennel & Schmenger makes handcrafted shoes, including sneakers, heels and flats.

Where can I buy Kennel & Schmenger shoes?

The shoes are sold through the brand's online shop and its concept stores.

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