Wolfskin Tech Lab
Jack Wolfskin · Germany
Wolfskin Tech Lab is a premium label from the German outdoor brand Jack Wolfskin, combining technical outerwear with modern, minimal design. It was introduced around 2016 for fashion retail.
| Parent brand | Jack Wolfskin |
|---|---|
| Introduced | Around 2016 |
| Creative director | Tom Lee |
| Focus | Technical outerwear |
| Website | wolfskin-techlab.com |
What is Wolfskin Tech Lab?
Wolfskin Tech Lab is a premium label of Jack Wolfskin, the German outdoor brand. It was created to bring the company's expertise in functional apparel into a fashion context, with outerwear that mixes performance with modern, minimal design.
History
The label was introduced around 2016 and presented to fashion buyers at trade fairs. It was developed by a team of designers experienced in engineering functional apparel, with Tom Lee credited as creative director.
Products and positioning
Wolfskin Tech Lab concentrates on jackets. Its autumn/winter 2019 collection, inspired by Tokyo, comprised 16 jackets, eight for men and eight for women, including:
- Parkas such as the Sapporo Coat
- Shell jackets such as the Storm Shell and Slick Shell
- Down jackets
Key materials include Jack Wolfskin's waterproof Texapore membranes.
Distribution
The label has been sold through fashion retailers and through Jack Wolfskin's online store.
Why it matters
Wolfskin Tech Lab is an example of an outdoor brand creating a separate premium line to reach fashion-oriented consumers and retailers who do not typically shop at outdoor specialists.
Frequently asked questions
Is Wolfskin Tech Lab part of Jack Wolfskin?
Yes, Wolfskin Tech Lab is a premium label of the German outdoor brand Jack Wolfskin.
What does Wolfskin Tech Lab make?
It makes technical jackets for men and women, including parkas, shells and down jackets with a minimal urban design.