The Ragged Priest
The Ragged Priest is an independent London fashion brand that grew out of customised denim. Led by founder and CEO James Cutmore, it makes grunge inspired men's and women's clothing, denim and accessories.
| Founder and CEO | James Cutmore |
|---|---|
| Base | London, United Kingdom |
| Flagship | Neal Street, Seven Dials |
| Signature line | Cult Classic denim |
| Website | theraggedpriest.com |
What is The Ragged Priest?
The Ragged Priest is an independent British fashion brand whose beginnings lie in customised denim. Founder and CEO James Cutmore describes it as a champion of subculture and self expression, and its collections draw on a grunge aesthetic for both men and women.
Products and positioning
Denim remains at the heart of the offer. The signature Cult Classic denim range features rip and repair details and bold directional prints. Around it the brand designs:
- Grunge inspired womenswear and menswear
- Accessories
- A dedicated denim offer across fits and washes
Distribution
In 2022 The Ragged Priest opened a flagship store on Neal Street in Seven Dials, Covent Garden. The two floor, 975 square foot space was its largest store to date and includes a floor dedicated to denim. According to landlord Shaftesbury, the interior uses salvaged and recycled materials, including a 200 year old church floor and fixtures made from recycled plastic.
Why it matters
The Ragged Priest is an example of a youth focused label that built a following with a distinctive denim identity and then extended into physical retail in one of London's key fashion districts.
Frequently asked questions
Who founded The Ragged Priest?
The Ragged Priest was founded by James Cutmore, who also leads the brand as CEO.
Where is The Ragged Priest's flagship store?
Its flagship is on Neal Street in Seven Dials, Covent Garden, London, and opened in 2022 with a dedicated denim floor.