29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

size?

JD Sports Fashion · United Kingdom

size? is a British sneaker and streetwear retailer established in 2000 and owned by JD Sports Fashion. It sells footwear and clothing from leading sportswear and streetwear brands through stores in the UK and Europe and online.

Facts
Established2000
ParentJD Sports Fashion
FocusSneakers and streetwear
MarketsUK, Ireland and several European countries, Canada
Websitesize.co.uk
Segment
Mid-market
Categories
FootwearMenswearWomenswearSportswear
Sales channels
Own storesE-commerce

What is size?

size? is a specialist sneaker and streetwear retailer owned by JD Sports Fashion, the sports fashion group headquartered in Bury, Greater Manchester. It was established in 2000 to specialise in footwear.

Products and positioning

The chain focuses on trainers and streetwear from major sportswear and lifestyle brands, with an emphasis on newer and limited releases rather than the broader sports range of its parent's main fascia.

  • Trainers and sneakers
  • Streetwear and casual clothing
  • Accessories

Distribution

size? trades from stores across the United Kingdom and in several other countries, including the Republic of Ireland, Belgium, Canada, Denmark, France, Germany, Italy, the Netherlands and Spain, as well as online. JD Sports has also converted stores from other fascias, such as Wellgosh, to the size? format.

Why it matters

Within JD Sports Fashion, size? serves as the more specialist, culture led sneaker format, giving the group a distinct channel for premium and limited footwear alongside its mainstream stores.

Frequently asked questions

Who owns size?

size? is owned by JD Sports Fashion, the sports fashion retail group based in Bury, Greater Manchester.

What does size? sell?

size? sells trainers, streetwear and accessories from leading sportswear and lifestyle brands.

JD Sports Fashion: all brands
All brands