29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Death Skateboards

United Kingdom

Death Skateboards is an independent British skateboard brand founded in 1998 by Nick 'Zorlac' Orecchio. Based in Harrow, London, it makes decks, wheels and hardware alongside skate apparel.

Facts
Founded1998
FounderNick 'Zorlac' Orecchio
HeadquartersHarrow, London
DistributorPower Distribution
Websitedeathskateboards.com
Segment
Mid-market
Categories
MenswearSportswearAccessories
Sales channels
WholesaleE-commerce

What is Death Skateboards?

Death Skateboards is a UK skateboard company founded in 1998 by Nick 'Zorlac' Orecchio, a Hertfordshire born skater who has owned and run it since the start. Its headquarters in Harrow, London, are known as the "House of Doom".

Products and positioning

The original skull and crossbones deck remains a best seller. The brand's shop covers:

  • Decks from mini sizes up to 10 inches
  • Trucks, wheels and bearings
  • Apparel
  • Accessories

Graphics have come from artists including Alistair Mooney, Aye Jay Morano, Jay Bone and Jon Horner, and the Creeping Death range carries signature boards for team riders such as Matt Pritchard and Dan Cates.

Distribution

Orecchio also founded Power Distribution in 1996, which handles Death alongside other skate brands, giving the label its route into UK skate shops.

History

The team has released several full length videos, including Squadrophenia (2004), Escape from Boredom (2006), Better Than Life (2008) and Ordinary Madness.

Why it matters

Death is one of the longest running rider led skate brands in Britain. Its mix of hard goods, apparel and video output shows how core skate labels build culture and loyalty that larger streetwear brands often borrow from.

Frequently asked questions

Who founded Death Skateboards?

Death Skateboards was founded in 1998 by UK skater Nick 'Zorlac' Orecchio, who still runs it.

Where is Death Skateboards based?

The brand is based in Harrow, London, at a headquarters known as the House of Doom.

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