29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Blueprint Skateboards

United Kingdom

Blueprint Skateboards is a British skateboard brand founded in 1996 by Alvin Singfield and Dan Magee. It is known for skateboards, apparel and a series of influential skate videos.

Facts
Founded1996
FoundersAlvin Singfield and Dan Magee
Sister brandPanic Skateboards
Known videosWaiting For The World, Lost and Found
Websiteblueprintskateboards.com
Segment
Mid-market
Categories
MenswearAccessories
Sales channels
WholesaleE-commerce

What is Blueprint Skateboards?

Blueprint Skateboards is a skateboard company founded in 1996 by Alvin Singfield and Dan Magee. It began as a sister brand to Panic Skateboards, which Singfield had created a year earlier, and the two brands combined in 1997.

History

Blueprint was originally owned by Faze-7 Distribution, which started as a skate shop in Enfield in 1978, while US distribution was handled through an affiliated company in Huntington Beach, California. Demand grew internationally and its products were sold across Europe, Asia, the Americas and Australia. Blueprint and its intellectual property were later sold to Pure Distribution LLC in California.

Products and positioning

Alongside skateboards and related apparel, Blueprint became known for its videos, many filmed by Magee:

  • A Mixed Media (1996) and Anthems (1997)
  • Waiting For The World (2000)
  • First Broadcast (2001) and Lost and Found (2005)
  • Make Friends With The Colour Blue (2010)

Why it matters

Blueprint helped put British skateboarding on the international map, and its video catalogue remains a reference point for UK skate culture and the streetwear brands that grew from it.

Frequently asked questions

Who founded Blueprint Skateboards?

Blueprint Skateboards was founded in 1996 by Alvin Singfield and Dan Magee.

Where is Blueprint Skateboards from?

Blueprint is a British skateboard brand that grew out of the UK skate scene before selling internationally.

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