NICCE
Apparel Brands Ltd · United Kingdom
NICCE is a London streetwear brand founded in 2013 by Mitchel Galvin-Farnol. It makes minimalist apparel and accessories sold through its own website and major UK retailers, and has been owned by Apparel Brands Ltd since 2023.
| Founded | 2013 |
|---|---|
| Founder | Mitchel Galvin-Farnol |
| Base | London, United Kingdom |
| Owner | Apparel Brands Ltd (since 2023) |
| Website | nicce.com |
What is NICCE?
NICCE is a London streetwear brand founded in 2013 by Mitchel Galvin-Farnol, inspired by East London's diverse culture and music scene. The name comes from a phrase used by his group of friends in Ibiza, and the brand first spread by printing shirts and handing them out at club nights and music events.
Products and positioning
NICCE makes minimalist streetwear apparel and accessories. Its founder summarises it as streetwear, neighbourhood, no-fuss, with seasonal collections that combine new trends with classic fits.
Distribution
- Wholesale partners including JD Sports, Footasylum, ASOS and Foot Locker
- Direct-to-consumer sales through its own website
- Licensed across wholesale and e-commerce under its new owner
History
In 2023, after a 12-month sale process, NICCE was acquired by Apparel Brands Ltd, the licence owner of brands such as Seafolly and Ed Hardy. Galvin-Farnol stepped back to pursue creative projects and handed decision-making to the new leadership.
Why it matters
NICCE is a clear example of a UK streetwear label that scaled through sports and youth fashion chains, then moved into a licensing model under a brand management group.
Frequently asked questions
Who founded NICCE?
NICCE was founded in London in 2013 by Mitchel Galvin-Farnol.
Who owns NICCE?
NICCE was acquired by Apparel Brands Ltd in 2023, which licenses the brand across wholesale and e-commerce.