14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Pitod

United Kingdom

Pitod is a British genderless streetwear brand founded in 2021. It makes made-to-order basics such as t-shirts, hoodies and trousers from GOTS-certified organic cotton, with prints designed by its founder.

Facts
Founded2021
CountryUnited Kingdom
MaterialsGOTS-certified organic cotton
CertificationsB Corp, 1% for the Planet
Websitepitod.com
Segment
Mid-market
Categories
WomenswearMenswearAccessoriesBags
Sales channels
E-commerceMarketplaces

What is Pitod?

Pitod is a genderless streetwear brand from the United Kingdom, founded in 2021 by Pedro, a queer entrepreneur who also designs the brand's prints. Its tagline is "Be who you are, with Pitod".

Products and positioning

The range focuses on comfortable basics, including t-shirts, hoodies and trousers, complemented by bags, accessories and phone cases. Garments use 100% GOTS-certified organic cotton and non-toxic inks, and prints are produced by partners in the UK.

Sustainability

Pitod builds its model around avoiding waste and supporting social causes:

  • Made-to-order production to prevent overproduction
  • Production partners that are Living Wage certified and ethically verified
  • Plastic-free or recyclable packaging
  • B Corp certification and membership of 1% for the Planet
  • 10% of sales donated to Rainforest Foundation UK

Why it matters

Pitod combines inclusive, genderless design with a made-to-order supply model, an approach that lets a small brand offer printed streetwear without carrying large stock.

Frequently asked questions

Where is Pitod from?

Pitod is a British brand, with its prints produced by partners in the UK.

What does Pitod sell?

Pitod sells genderless streetwear basics such as t-shirts, hoodies and trousers, plus bags, accessories and phone cases.

All brands