HERESY
HERESY is a London streetwear brand founded in 2012 by illustrators Dominic Owen and Jasper Dunk. Based in Peckham, it makes folklore-inspired, illustration-led apparel, accessories and homewares.
| Founded | 2012 |
|---|---|
| Founders | Dominic Owen, Jasper Dunk |
| Base | Peckham, London |
| Signature | Folklore-inspired illustration |
What is HERESY?
HERESY is a streetwear label based in Peckham, South London. Illustration and graphics sit at the centre of its identity, drawing on folklore through hand-drawn sketches, airbrushed imagery and mosaic-like collages. The brand describes itself as much more than just a clothing brand.
History
HERESY was founded in 2012 by Dominic Owen and Jasper Dunk, illustrators who had been schoolmates. Beyond clothing, the pair use the brand as a platform for handmade art objects, events, music projects and small-batch publishing.
Products and positioning
- Graphic T-shirts cut in a bespoke shape and fit rather than on ready-made blanks
- Shirts, jackets and other apparel
- Tote bags, jewellery and accessories
- Homewares
The brand works with factories in Portugal and Asia.
Distribution
HERESY sells through its own online shop and through specialist streetwear retailers in Europe, including END. and HHV.
Why it matters
HERESY represents a strand of independent British streetwear in which the brand functions as a creative collective, using illustration, events and music to build community around its clothing.
Frequently asked questions
Who founded HERESY?
HERESY was founded in 2012 by illustrators Dominic Owen and Jasper Dunk.
Where is HERESY from?
HERESY is a streetwear brand based in Peckham, London.