Broken Planet
Broken Planet is a London streetwear label founded in 2020 by Lukas Žvikas and Indrė Narbutaitė. It releases limited drops of hoodies, sweatpants and graphic T-shirts made with recycled and organic cotton.
| Founded | 2020 |
|---|---|
| Founders | Lukas Žvikas and Indrė Narbutaitė |
| Base | London |
| Model | Limited online drops |
| Materials | Recycled and organic cotton |
| Website | brokenplanetmarket.com |
What is Broken Planet?
Broken Planet, also known as Broken Planet Market, is a London streetwear brand founded in 2020 by Lithuanian born Lukas Žvikas and Indrė Narbutaitė, who remain its owners. It is a primarily digital brand with a strong following among young streetwear buyers.
Products and positioning
The label is known for oversized, graphic heavy pieces, often with cosmic or space themed artwork and washed tones:
- Heavyweight hoodies
- Sweatpants and tracksuits
- Graphic T-shirts
Broken Planet positions itself as a sustainable alternative to fast fashion, using recycled and organic cotton and releasing products in limited batches to avoid overproduction. Its drops frequently sell out within minutes.
Distribution
Sales run mainly through its own online store. The brand held its first London pop up in July 2022 and has since staged further pop ups in London and other cities, including an event on Shoreditch High Street for its Cosmic Speed collection.
Why it matters
Broken Planet is an example of the drop based, direct to consumer model that has reshaped streetwear, using scarcity and community to drive demand while presenting limited production as a sustainability choice.
Frequently asked questions
Who owns Broken Planet?
Broken Planet was founded in 2020 by Lukas Žvikas and Indrė Narbutaitė, who remain its owners.
Where is Broken Planet from?
Broken Planet is a streetwear brand based in London, United Kingdom.