Yardsale
Yardsale is a South London skate brand founded around 2013 by Dan Kreitem. It makes clothing and graphic skateboards and is known for its skate films, lookbooks and team of London skaters.
| Founded | Around 2013 |
|---|---|
| Founder | Dan Kreitem |
| Base | South London |
| Known for | Skate films, clothing, skateboards |
| Website | yardsale-xxx.com |
What is Yardsale?
Yardsale is a skateboarding and streetwear brand from London. Founder Dan Kreitem started it from his bedroom at his parents' house in South East London around 2013, and South London culture remains a major influence on the brand.
Products and positioning
- Clothing, including knitwear and sweatshirts
- Skateboards with graphic designs
- A footwear collaboration with Vans
Yardsale's identity is built as much through skate films and lookbooks as through product. Its edits combine skating montages set against urban backdrops with nostalgic, muted colour palettes. Its first film, LDN-LAX, premiered at the Wayward Gallery.
Team and community
The brand supports a team of skaters that has included Curtis Pearl, Julian Kimura, Sam Sitayeb, Charlie Birch and Cooper Latimer, and has backed other skaters in the London scene.
Distribution
Yardsale sells through its own online shop and through skate retailers, and has used pop-up shops, including one in Covent Garden, to reach customers.
Why it matters
Yardsale shows how independent skate brands use film, community and limited drops to build cultural credibility, alongside clothing sold through skate shops and online.
Frequently asked questions
Where is Yardsale from?
Yardsale is a skate brand from South London, started in South East London by Dan Kreitem.
What does Yardsale make?
Yardsale makes skate clothing and graphic skateboards, and produces skate films and lookbooks.