Peace Collective
Peace Collective is a Toronto apparel brand founded by Yanal Dhailieh in 2014. It is known for city and Canada themed clothing and a one-for-one model that supports Canadians in need.
| Founded | 2014, Toronto |
|---|---|
| Founder | Yanal Dhailieh |
| Model | One-for-one donations |
| Partners | Toronto Blue Jays, Juno Awards |
| Website | peace-collective.com |
What is Peace Collective?
Peace Collective is a Canadian clothing brand founded in Toronto in 2014 by Yanal Dhailieh. It sells casual apparel with messages celebrating Toronto and Canada.
Products and positioning
The range centres on graphic casualwear such as tees and sweatshirts. The brand has created official clothing lines with logos and messaging for partners including the Toronto Blue Jays and the Juno Awards.
Giving model
Peace Collective is part of the Peace Foundation and uses a one-for-one model: each purchase triggers a donation to a Canadian in need. Its founder has also been involved in refugee advocacy with UNHCR Canada.
Distribution
The brand sells online through its own site and through its retail stores in Toronto, including a flagship in the Distillery District.
Why it matters
Peace Collective shows how civic pride and a built-in social mission can underpin a direct-to-consumer apparel brand and open the door to licensing partnerships with major sports and cultural institutions.
Frequently asked questions
Who founded Peace Collective?
Peace Collective was founded in Toronto in 2014 by Yanal Dhailieh.
What is Peace Collective's one-for-one model?
Each Peace Collective purchase triggers a donation to a Canadian in need through the Peace Foundation.