Mr. Saturday
Mr. Saturday is a Canadian luxury fashion label founded in Toronto in 2017 by designer Joey Gollish. It makes ready-to-wear for men and women inspired by art, streetwear and social history.
| Founded | 2017 |
|---|---|
| Founder | Joey Gollish |
| Headquarters | Toronto, Canada |
| First store | Toronto flagship, autumn 2020 |
| Website | mrsaturday.com |
What is Mr. Saturday?
Mr. Saturday is a Canadian luxury fashion label founded in Toronto in 2017 by designer Joey Gollish. It began as a direct-to-consumer brand and makes ready-to-wear for men and women that draws on art and streetwear.
Products and positioning
Gollish describes the brand as a "wearable museum". Collections draw on ephemera, historical events and social movements, with recurring references to nightclub culture and social injustice.
- Luxury ready-to-wear for men and women
- Department of Research and Records, a more affordable collection
- Seasonal collections, including a Spring/Summer 2021 presentation at New York Fashion Week
Distribution
The label sells online, through pop-ups and through wholesale, with stockists among luxury boutiques worldwide and showrooms during international events such as Paris Fashion Week. In autumn 2020 it opened its first storefront, a two-storey flagship at its headquarters on Queen Street West in Toronto, conceived as a portable pop-up that could move to other cities.
Why it matters
Mr. Saturday shows how a young independent label can combine direct-to-consumer sales, wholesale and temporary retail. Gollish has also worked with Canadian heritage brand Roots as its first Creative Director in Residence, linking the label's founder to one of the country's best-known apparel names.
Frequently asked questions
Where is Mr. Saturday from?
Mr. Saturday is a Canadian label headquartered on Queen Street West in Toronto.
Who founded Mr. Saturday?
Designer Joey Gollish founded Mr. Saturday in 2017 as a luxury direct-to-consumer label.