AY Not Dead
AY Not Dead is an Argentine fashion brand known for rock-inspired urban clothing. It sells womenswear and menswear through its own stores in Argentine cities and multibrand retailers abroad.
| Origin | Argentina |
|---|---|
| Style | Rock-inspired urban fashion |
| Retail | Own stores in several Argentine cities |
| Export markets | Uruguay, Brazil, Chile, United States |
| Website | aynotdead.com.ar |
What is AY Not Dead?
AY Not Dead is an Argentine clothing brand with a rock and urban attitude. Its collections mix irreverent, rock-influenced styling with everyday pieces, and the label has staged runway shows in Buenos Aires attended by local celebrities.
Products and positioning
The brand designs seasonal collections of clothing for women and men, with spring and summer lines described in the Argentine press as bold and carefree. It has also worked on collaborations, including a capsule of urban classics created together with the beer brand Budweiser.
Distribution
AY Not Dead built a chain of its own stores across Argentina, with locations in cities including:
- Buenos Aires
- La Plata
- Córdoba
- Santa Fe
Beyond its home market, the brand has exported to multibrand retailers in Uruguay, Brazil, Chile and the United States.
Why it matters
AY Not Dead is one of the Argentine labels that turned a music-driven, youth-oriented aesthetic into a national retail brand, and its collaborations show how local fashion labels partner with consumer brands to reach new audiences.
Frequently asked questions
Where is AY Not Dead from?
AY Not Dead is an Argentine brand with its own stores in Buenos Aires and other Argentine cities.
What style is AY Not Dead known for?
The brand is known for rock-inspired urban clothing for women and men, and has collaborated with Budweiser on a capsule collection.